In The Media
In The Media
IIFW in the Press
Since its founding in 2016 and debut show in Mumbai in January 2017, India Intimate Fashion Week (IIFW) - founded by Niraj Jawanjal, founder of Wild Berries Intimates - has been featured across national and international media as India's pioneering platform for lingerie and intimate fashion.
Season 1 - National Launch Coverage (2017)
- Times of India - "Get over Victoria's Secret fashion show, India has its own now!"
- The Tribune - "Intimate details: The India Intimate Fashion Week was all about oomph"
- Mid-Day - "Hot models strut on the ramp at lingerie fashion event"
- Yahoo News - "Manjari Phadnis ablaze the Intimate Fashion Week 2017"
- Rediff - "Indian women wear the same bra for years"
- FashionUnited - "Maiden IIFW turns up the heat with unlimited glamour and style"
- Fibre2Fashion - "India's first intimate fashion week in Mumbai this Jan"
Season 2 - National & International Coverage (2017-2018)
- Bollywood Hungama - "Celebs grace the India Intimate Fashion Week (IIFW) Season 2"
- Apparel Resources - "Top Intimate Fashion Trends and Highlights from IIFW '18"
- Fashion Network (Paris) - "Filipino designer Jef Albea to close India Intimate Fashion Week Season 2"
- Style Sprinklers - "India Intimate Fashion Week Season 2.0 showcased some of the finest intimate wear collections"
Runway Show, IIFW Season 2.0
Niraj on the runway, IIFW Season 2.0
Parfait Plus-Size Launch (February 2019)
- BusinessWire India - "Parfait debuts in India with its Summer Spring Collection with a first of its kind plus size fashion show"
- Vogue India - "If you can't find the perfect lingerie for your curves, your wait is over"
Parfait Lingerie ( USA ) India debut show, presented by IIFW.
TOTO Delhi Showroom Launch
Niraj with TOTO leadership at the Delhi showroom launch
Season 3 / IIFW NXT - Pune & National Tour Coverage (2019)
- Lifestyles of Mumbai - "India Intimate Fashion Week | Season 3 gets Bold and Beautiful"
- Hindu Business Line - "French lingerie and beachwear brand Aubade enters India"
- Deccan Chronicle - "IIFW NXT: The Intimate Fashion Tour"
- The Quint - Press release, IIFW Season 3 / IIFW NXT
- Fashion Network (Paris) - "India Intimate Fashion Week begins its fashion tour from Pune"
- Fibre2Fashion - "Aubade re-enters India"
- Hello Womeniya - "IIFW NXT: The Intimate Fashion Tour kick-started from Pune, edition came to Mumbai"
Runway show featuring Triumph Lingerie ( Germany ) at IIFW Season One.
Team and the Partners on stage, IIFW NXT, Pune.
India Intimate Fashion Week Season One, The Leela Palace Mumbai.
India Intimate Fashion Week Season 2.0, Mumbai.
Season 4 - Virtual Show Coverage (2020)
- DFU Publications - "IIFW 4.0 to be launched virtually on October 23"
- DE MODE - "India Intimate Fashion Week (IIFW) Successfully Concluded Its 4th Season Virtually"
Recognized Industry Leadership
Over multiple seasons, IIFW has showcased emerging and established Indian and international designers, introduced themes including plus-size fashion, body positivity ("Boo The Taboo"), and partnered with global lingerie brands entering the Indian market, including the French label Aubade and the Los Angeles-based size-inclusive brand Parfait.
Luxury Lingerie Show at India Intimate Fashion Week.
This same vision and two decades of fashion industry experience is what shapes Wild Berries Intimates today.