The Brand Story

 

The Wild Berries Intimates Story.

  "The Spark: How Wild Berries Intimates Was Born."

From the high-octane energy of the global runway to the whispered intimacy of a shared glance, my journey in fashion, retail, and events has always been ignited by one profound conviction: true luxury isn't about what you possess, but how it makes you feel when you are most authentically, powerfully, and sensually yourself. I am Niraj Jawanjal, founder of Wild Berries Intimates and India Intimate Fashion Week. For over two decades, I’ve had the privilege of building brands, launching visionary designers onto the world stage, and fundamentally reimagining what "fashion" can embody – not just on the fast track of trends, but on the deeply personal, intimate track of life itself.

But there was a moment, a specific realization, that truly sparked the genesis of Wild Berries Intimates. It wasn't just about lingerie; it was about the profound, transformative power of beginnings. I saw a gap, a nascent desire in the hearts of modern Indian couples embarking on their most sacred journey: the honeymoon. This wasn't merely a trip; it was the foundational chapter of their intimate life together, a period ripe with anticipation, vulnerability, and the thrilling promise of shared discovery. Yet, many found themselves navigating this pivotal moment without the exquisite tools to truly elevate it.

Wild Berries Intimates was born from this vision: not as a lingerie line, but as a movement to reclaim the honeymoon as the ultimate crucible of intimacy, and to empower couples to craft it into an unforgettable masterpiece. We don't just sell intimate apparel; we curate experiences that reignite connection, that deepen understanding, and that celebrate the audacious joy of choosing each other, every single day. Our pieces are meticulously designed to support not only how you look, but how you feel – from the electrifying first touch as newlyweds, to the languid, sun-drenched embraces that define the blissful rhythm of your honeymoon, and beyond.

Our approach is simple in its philosophy, yet radical in its execution: we fearlessly pair uncompromising luxury with intuitive practicality, breathtaking beauty with sumptuous comfort, and unbridled boldness with profound respect. We design with an unwavering intention – to honor diverse bodies, to empower women to voice their desires and boundaries with radiant confidence, and to invite men into a partnership rooted in unwavering trust, exhilarating mutual care, and shared pleasure. Every silhouette is a testament to meticulous engineering, ensuring ease, longevity, and a flawless fit. Every texture is hand-selected for its sheer, sensorial delight – the whisper of silk, the embrace of lace, the caress of satin against skin. When you choose Wildberries, you’re not merely selecting a garment; you are stepping into a mood, a declaration, a profound commitment to nurturing yourself, your partner, and the vibrant, evolving tapestry of your relationship, especially during those precious, foundational moments.

We are proudly Indian in spirit, drawing from a rich heritage of warmth, resilience, and deep-seated familial bonds. Yet, we are globally minded in our vision, translating this essence through modern silhouettes, a refined colour palette, and an undeniable aura of sophisticated luxury. We are not chasing fleeting trends; we are cultivating an enduring sense of confidence, intimate well-being, and mutual adoration. Our mission extends beyond the boudoir: it is to forge stronger relationships, to foster better emotional health, and to infuse daily life with a sense of radiance and joy for every woman and every couple who dares to prioritize their connection.

If intimacy is the most captivating conversation, then Wild Berries Intimates is the eloquent, irresistible spark. It’s an invitation to truly listen, to boldly explore, to consent with exhilarating confidence, and to celebrate the boundless pleasure of closeness. We believe that true happiness and enduring passion in relationships begin with audacious intention: dedicating sacred time for each other, choosing conscious care over mere convenience, and weaving moments of exhilarating playfulness into the very rhythm of life, starting with the unparalleled magic of your honeymoon.

Welcome to Wild Berries Intimates: India’s boldest articulation of intimacy as a lifestyle, and your essential guide to crafting an unforgettable honeymoon. Dress your confidence. Nurture your relationships. Rediscover the magic of togetherness.